2024
Lumenci
lumenci.com
Background
Lumenci, a strategic partner in the technology industry for patent monetization, collaborates with technology companies, law firms, and startups to unlock the value of their innovations across various technology domains. To support their mission of transforming innovation into monetizable patent portfolios, Lumenci needed engaging visual content for marketing initiatives that would appeal to its audience of industry leaders and inventors. As a Graphic Design Apprentice, I supported these goals by creating visuals and multimedia assets for their digital marketing efforts.
Core problem
The main challenge was to create compelling and cohesive visual designs that effectively conveyed Lumenci’s expertise in patent monetization. Additionally, the company needed consistent, high-quality content for social media and marketing channels to reach potential clients and build brand recognition within the tech and legal industries.
Approach & Process
We focused on designing a visual identity that reinforced Lumenci’s brand as an expert in patent monetization. My role involved producing visually engaging graphics, shortform videos, and illustrations that supported marketing campaigns and conveyed complex information in an accessible way.
Steps Taken
Marketing Campaign Design: Assisted in developing and executing social media campaigns, crafting designs that appealed to Lumenci’s diverse, tech-focused audience.
Project and Timeline Management: Collaborated across teams to ensure timely delivery of visual assets for multiple projects, from blog post illustrations to newsletter creatives.
Multimedia Content Creation: Produced shortform videos and illustrative content, enhancing blog posts and newsletters to strengthen brand engagement.
Key Features
Created cohesive visuals for social media and marketing campaigns.
Developed multimedia content, including shortform videos and illustrations.
Ensured timely project deliverables across multiple marketing initiatives.
Results and Impact
The designs and multimedia content I contributed helped position Lumenci as a visually engaging and informative authority in patent monetization. Social media and blog illustrations improved audience engagement, while timely project management allowed for smooth, consistent content rollouts. This first formal design experience allowed me to hone my skills in delivering strategic visuals within the tech industry, supporting Lumenci’s brand and growth goals.